Try Listening to Paul Harveys God Made a Farmer Broadcast Without Crying

In a heartfelt tribute to American agriculture, Ram Trucks once enlisted the iconic voice of broadcaster Paul Harvey for a stirring Super Bowl commercial. The ad featured Harvey’s vintage audio from his 1978 speech “So God Made a Farmer,” delivered with the passionate cadence of a small-town church sermon. The production was intentionally minimalist, preserving the raw authenticity of the original recording. For two poignant minutes, the screen displayed a series of still photographs—genuine snapshots of farmers at work, expansive rural landscapes, and quiet moments of faith and family. These images, resembling cherished family album photos rather than polished, staged scenes, captured the rustic beauty of fields, barns, and sunsets, while seamlessly integrating shots of Ram trucks that tied the narrative directly to the brand. Harvey’s eloquent words celebrated the dedication, resilience, and spirit of farmers, evoking a sense of divine purpose with lines like, “I need somebody strong enough to clear trees yet gentle enough to tend lambs.” Intertwining themes of patriotism, faith, and family, the commercial resonated deeply with viewers, uniting three enduring symbols of Americana—farmers, Ram trucks, and Paul Harvey—into a powerful celebration of hard work and heritage.